About Us



UP Premiere Concierge Limited (“ UPC ”) is bridging the gap in becoming Asia’s elite destination for individuals who place a high value in their quality of life. As a luxury and lifestyle establishment, we aim to introduce an unparalleled and exclusive level of luxury concierge services to our existing and prospective members. We tailor our programs to meet the expectations and desires of the ever increasing market in Asia. UPC’s specialty remains in mainland and Greater China. Once you become a UPC Member, we will be catering you at every travel destination worldwide.


In addition to personalized concierge services, we have built a lifestyle platform exclusively for our collection of luxury and premium lifestyle events. These events will be made available our members. Our team of professionals are trained to meticulously tune into the fine details of our members in order to deliver an unprecedented level of exclusivity and one of a kind experiences. Once you become a member of ours, your comfort and wellbeing will become our utmost priority.






Ng See Yuen

Honorary Chairman of UPC

Film & Entertainment

  • Honorary President of Hong Kong Film Directors’ Guild
  • Chairman of the Federation of Hong Kong Filmmakers
  • Founder of “UME International Cineplex”
  • Honorary Advisor and jury member for the Asian Film Awards
  • Advisor of the Hong Kong International Film Festival
  • Famous film director, producer and screenwriter

John Lam

Honorary Deputy Chairman of UPC

Travel, Tourism, Hospitality and Real Estate

  • Vice-Chairman of Jiangsu LONGLIQI Bio-Science Co. Ltd
  • Founder and Honorary President of Morning Star Travel Ltd.
  • Founder of Morning Star Villa in Guangdong, China
  • Ex-President of Travel Industry Council of Hong Kong

 Paul Wrobel

Travel, Tourism and Hospitality


  • Board Member of the Hong Kong Jockey Club
  • Voting Member of the Hong Kong Jockey Club
  • Past President of the Hong Kong Racehorse Owners Association Ltd
  • Managing Director of Great Eastern Tourist Limited


Nobuhisa Kaneko

Finance Industry Background


      • CEO of MEGA Wealth Management (Asia) Ltd
      • Previous Experience: Kumamoto Football Championship (Japan) – Champion, Team Captain
      • Tsuruya Department Store Co., Ltd: Manager of Gift Center
        Concierge Customer Service & Sales Department (HNWIs and Corporate)
      • The Adecco Group: Achieved no.1 sales and the highest successful sales closing rate in the Greater Tokyo Area (Shibuya, Shinagawa, Gotanda and Akasaka)

Paul W. Tse

Independent Director of UPC


      • HK LEGCO Member
      • Legislative Councilor (Kowloon East)
      • Wanchai District Councilor (Broadwood)
      • Justice of the Peace Solicitor
      • Barrister (1985 – 1992)
      • Solicitor of the Supreme Court of the United Kingdom
      • Barrister of the Supreme Court of New South Wales

Dr. Barry Mak

Independent Director of UPC

Aviation, Travel and Hospitality

      • Associate Professor of School of Hotel and Tourism Management, The Hong Kong Polytechnic University
      • PhD graduate of University of Strathclyde
      • President of Order of St John of Jerusalem, Russian Grand Priory, Hong Kong Association
      • Member of the Barristers Disciplinary Tribunal Panel, Judiciary Hong Kong
      • Member of Advisory Committee on Travel Agents, HKSAR Government
      • Government Appointed Director, Travel Industry Council of Hong Kong (2000- 2006)
      • Regional Secretary General of GHM Hotel General Managers Society (2014- 2016)

Our Management Team




Kam Shing Yao

Group CTO of UPC

      • Co-Founder and Group CEO of Loyalty Value Exchange Ltd. (LVE)
      • Senior Executive Advisor of Gao Feng Advisory Company
      • Managing Director of QAD, Greater China
      • Vice President of Technology Services of GENPACT LLC, Asia
      • Director of Technology, Corporate Executive Board
      • Client Partner and Practice Director of HCL Technologies

Joseph Chen

Founder & Group CEO of UPC

      • Chairman & Founder of ALFA Hospitality Group Ltd.
      • Founder of Loyalty Value Exchange Ltd. (LVE)
      • Experience as Director and Deputy General Manager of TRS, American Express Hong Kong
      • Vice President of Operation, Bank of America
      • Served Morning Star Travel as Director of Business Development
      • Previously served as Executive Vice President & General Manager of Retail Banking, Bank Danamon Indonesia

Jacky Hui

Group COO of UPC

      • Hong Kong Institute of Certified Public Accountants – Certified Public Accountant
      • Chartered Accountant with NZICA
      • Over 8 years of accounting experience with MNCs
      • Tax Specialist, TCL Multimedia (Stock code: 1070)
      • Tax Specialist, News Corporation (Asia)




Candy Kwan

Director of Marketing & Product Development

  • Over 10 years of experience in the Marketing, Events and Public Relations sector
  • Previously Head of Marketing at Wine Luxe International Ltd.
  • Extensive experience in managing high traffic exhibitions in Asia. Previously oversaw marketing activities at: Vinexpo, HOFEX, International Wine & Spirit Fair and Hong Kong Wine & Dine Festival

Jerry Lam

Director of Special Projects

  • Over 8 years of experience in the B2B Sales and Business Development sector
  • Previous position as Senior Sales Manager at MEGA Wealth Management (Asia) Ltd.
  • Managed an extensive number of client portfolios in the MPF sector
  • Over 5 years of experience in providing strategic solutions and risk management advise to high profile clients

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